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Fruity & Bold
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THE BIGFACE STORY · FOUNDED BY JIMMY BUTLER
THE BIGFACE STORY
THE WORK IS THE FUN PART.
FOR US, ANYWAY.
THE WORK IS
THE FUN PART.
FOR US,
ANYWAY.
Jimmy Butler built an All-Star career on early mornings and extra reps, and he loves the work that goes into it. BIGFACE runs the same way. We source, roast, rest and dial in every coffee so the only thing left for you is the good part.
Jimmy Butler built a six-time All-Star career on early mornings and extra reps, and he loves the work that goes into it. BIGFACE runs the same way. We do the prep so the only thing left for you is the good part.
WHERE IT COMES FROM
NOBODY SEES THE REPS.
EVERYBODY SEES THE GAME.
Jimmy went 30th in the 2011 draft, the last pick of the first round. Six All-Star selections later, the story people tell is about the work: the early alarms, the extra reps, the stuff that happens before anyone is watching.
Jimmy went 30th in the 2011 draft, the last pick of the first round. Six All-Star selections later, the story people tell is about the work that happens before anyone is watching.
Here’s the part that gets missed. He likes it. His Miami trainer put it simply: “He likes to be uncomfortable because the game is supposed to be easy.” The early hours aren’t the price of the fun. They are the fun.
The part that gets missed: he likes it. His Miami trainer put it simply: “He likes to be uncomfortable because the game is supposed to be easy.”
“He has a Hall of Fame work ethic.”
In the summer of 2020, inside the NBA bubble, he set up an espresso machine in his hotel room and started making coffee for teammates. Twenty dollars a cup. That’s where BIGFACE started, and the same approach came with it.
In the 2020 bubble he set up an espresso machine in his hotel room and made coffee for teammates. Twenty dollars a cup. That’s where BIGFACE started.
HOW WE FEEL ABOUT THE HARD PART
THE GRIND
NEVER GETS OLD.
Sourcing trips, cupping tables, roast curves, pulling shot after shot until a recipe clicks. That’s the grind, and we love it. We just do it early, so by the time a bag lands on your counter, the only thing left is the fun.
Sourcing trips, cupping tables, roast curves, shot after shot until a recipe clicks. That’s the grind, and we love it. We just do it early, so the only thing left for you is the fun.
HOW WE WORK
WE DO THE PREP.
YOU GET THE POUR.
01 · THE PREP WE DO
SOURCED & RESTED
Coffee from farms we know by name, roasted for clarity and rested until it’s ready to brew.
Coffee from farms we know by name, roasted for clarity and rested until it’s ready.
02 · THE PREP WE DO
SET UP RIGHT
Honest gear advice at every budget, even when the best pick isn’t something we sell.
Honest gear advice at every budget, even when the best pick isn’t ours.
03 · THE PREP WE DO
DIALED IN
Every roast gets dialed in on our bar first: dose, yield and time, so your first cup is a good one.
Every roast dialed in on our bar first, so your first cup is a good one.
04 · THE FUN YOU GET
ALL YOURS
The pour, the setup, the morning ritual, the latte art that didn’t quite work. That part is yours.
The pour, the setup, the morning ritual. That part is yours.
FROM HIS BAR TO YOURS
SAME WORK ETHIC.
DIFFERENT COURT.
The same approach that led to on-court success is the one we bring to every bag. Show up early. Sweat the details. Enjoy it the whole way through.
“If more people sat down over a cup of coffee and figured out what they had in common, the world would look different.”
YOUR TURN · COFFEE, APPAREL & GEAR
YOUR TURN
NOW FOR THE FUN PART.
NOW FOR
THE FUN PART.
Every part of the business gets the same work ethic as the coffee. Start with a bag, then make the rest of the ritual yours.
Every part of the business gets the same work ethic as the coffee.
APPAREL · TEES, CREWS & MORE
EVERY DETAIL. EVEN THE STITCHING.
The same care that goes into the roast goes into what we wear behind the bar. Made to be lived in, with the smile along for the ride.
The same care that goes into the roast goes into what we wear behind the bar.
GEAR · DRINKWARE & ACCESSORIES
BUILT FOR THE RITUAL. WHEREVER IT GOES.
Drinkware and accessories we’d put on our own bar, like the Steel Tumbler. Your coffee, taken seriously and taken anywhere.
Drinkware and accessories we’d put on our own bar, like the Steel Tumbler.
WE LOVE THE WORK.
YOU GET THE FUN PART.
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BIGFACE
SMILEMATTER™
THE UNCOMMON IN COMMON