THE BIGFACE STORY · FOUNDED BY JIMMY BUTLER

THE BIGFACE STORY

THE WORK IS THE FUN PART.
FOR US, ANYWAY.

THE WORK IS
THE FUN PART.

FOR US,
ANYWAY.

Jimmy grinning at the espresso machine

Jimmy Butler built an All-Star career on early mornings and extra reps, and he loves the work that goes into it. BIGFACE runs the same way. We source, roast, rest and dial in every coffee so the only thing left for you is the good part.

Jimmy Butler built a six-time All-Star career on early mornings and extra reps, and he loves the work that goes into it. BIGFACE runs the same way. We do the prep so the only thing left for you is the good part.

EST. 2020 BUBBLE OMNI + ISOLATED ORIGIN

WHERE IT COMES FROM

NOBODY SEES THE REPS.
EVERYBODY SEES THE GAME.

Jimmy pulling the espresso machine levers

Jimmy went 30th in the 2011 draft, the last pick of the first round. Six All-Star selections later, the story people tell is about the work: the early alarms, the extra reps, the stuff that happens before anyone is watching.

Jimmy went 30th in the 2011 draft, the last pick of the first round. Six All-Star selections later, the story people tell is about the work that happens before anyone is watching.

Here’s the part that gets missed. He likes it. His Miami trainer put it simply: “He likes to be uncomfortable because the game is supposed to be easy.” The early hours aren’t the price of the fun. They are the fun.

The part that gets missed: he likes it. His Miami trainer put it simply: “He likes to be uncomfortable because the game is supposed to be easy.”

“He has a Hall of Fame work ethic.”

ERIK SPOELSTRA, MIAMI HEAT HEAD COACH

In the summer of 2020, inside the NBA bubble, he set up an espresso machine in his hotel room and started making coffee for teammates. Twenty dollars a cup. That’s where BIGFACE started, and the same approach came with it.

In the 2020 bubble he set up an espresso machine in his hotel room and made coffee for teammates. Twenty dollars a cup. That’s where BIGFACE started.

HOW WE FEEL ABOUT THE HARD PART

THE GRIND
NEVER
GETS OLD.

Sourcing trips, cupping tables, roast curves, pulling shot after shot until a recipe clicks. That’s the grind, and we love it. We just do it early, so by the time a bag lands on your counter, the only thing left is the fun.

Sourcing trips, cupping tables, roast curves, shot after shot until a recipe clicks. That’s the grind, and we love it. We just do it early, so the only thing left for you is the fun.

HOW WE WORK

WE DO THE PREP.
YOU GET THE POUR.

01 · THE PREP WE DO

SOURCED & RESTED

Coffee from farms we know by name, roasted for clarity and rested until it’s ready to brew.

Coffee from farms we know by name, roasted for clarity and rested until it’s ready.

02 · THE PREP WE DO

SET UP RIGHT

Honest gear advice at every budget, even when the best pick isn’t something we sell.

Honest gear advice at every budget, even when the best pick isn’t ours.

03 · THE PREP WE DO

DIALED IN

Every roast gets dialed in on our bar first: dose, yield and time, so your first cup is a good one.

Every roast dialed in on our bar first, so your first cup is a good one.

04 · THE FUN YOU GET

ALL YOURS

The pour, the setup, the morning ritual, the latte art that didn’t quite work. That part is yours.

The pour, the setup, the morning ritual. That part is yours.

Jimmy pouring milk into a BIGFACE cup

FROM HIS BAR TO YOURS

SAME WORK ETHIC.
DIFFERENT COURT.

The same approach that led to on-court success is the one we bring to every bag. Show up early. Sweat the details. Enjoy it the whole way through.

“If more people sat down over a cup of coffee and figured out what they had in common, the world would look different.”

JIMMY BUTLER, FOUNDER

YOUR TURN · COFFEE, APPAREL & GEAR

YOUR TURN

NOW FOR THE FUN PART.

NOW FOR
THE FUN PART.

Every part of the business gets the same work ethic as the coffee. Start with a bag, then make the rest of the ritual yours.

Every part of the business gets the same work ethic as the coffee.

Jimmy in the cream BIGFACE long sleeve

APPAREL · TEES, CREWS & MORE

EVERY DETAIL. EVEN THE STITCHING.

The same care that goes into the roast goes into what we wear behind the bar. Made to be lived in, with the smile along for the ride.

The same care that goes into the roast goes into what we wear behind the bar.

BIGFACE Steel Tumbler in sand

GEAR · DRINKWARE & ACCESSORIES

BUILT FOR THE RITUAL. WHEREVER IT GOES.

Drinkware and accessories we’d put on our own bar, like the Steel Tumbler. Your coffee, taken seriously and taken anywhere.

Drinkware and accessories we’d put on our own bar, like the Steel Tumbler.

FAQ

In the summer of 2020, the NBA finished its season inside a "bubble" at Walt Disney World in Florida. Unimpressed with the coffee on offer, Jimmy Butler set up a full coffee operation in his hotel room: an espresso machine, a French press, a pour-over setup and a menu of lattes, cappuccinos and macchiatos. He charged $20 a cup, the same price for every size. His first customer was teammate Goran Dragić. That hotel-room café became BIGFACE.

BIGFACE is a specialty coffee and lifestyle brand founded by NBA All-Star Jimmy Butler. It started in 2020, when Butler sold $20 cups of coffee from his hotel room in the NBA bubble. Today BIGFACE sources and roasts specialty coffee, runs a flagship café in Miami's Design District, and makes apparel, drinkware and brewing gear.

BIGFACE makes specialty coffee in two lines, sold as 250g bags of whole bean coffee. Omni coffees are multi-origin blends built to work as espresso, pour over or drip: Doublestar, Earthshine, Nebula and Kilonova. Isolated Origin coffees are seasonal single origins from one farm or community, each roasted specifically for espresso or for filter.

BIGFACE buys directly from farmers and producers in Central America, South America and Africa, and lists the origin, producer, process and altitude for every single-origin coffee. Recent lots come from Huila, Colombia; Cajamarca and Junín, Peru; Saraguro, Ecuador; and the Kanzu Community in Rwanda.

BIGFACE is based in Miami. Its flagship café is at 40 NE 40th St in the Miami Design District, open Monday–Saturday 9am–6pm and Sunday 9am–5pm. Coffee ships nationwide and internationally from bigfacebrand.com.

BIGFACE offers store credit on apparel and accessories returned within 30 days of delivery. Items must be in new, unworn and unwashed condition, with the original tags and packaging intact. We don't offer exchanges or refunds to the original payment method.

The following items are final sale and can't be returned:

- Coffee and all other perishable products
- Gear, including drinkware, barista tools and brewing equipment
- Any item purchased at 50% off or more
- All international orders

Returns are available on US orders only.

To return an item for store credit, email hello@bigfacebrand.com with your order number and our team will help you through it. If your order arrives damaged, defective or incorrect, email us within 7 days of delivery with your order number and a photo, and we'll make it right, including on final sale items.

BIGFACE roasts with restraint and repeatability: the goal is to preserve what makes each coffee distinct while keeping it easy to brew well. That means structured sweetness, clear flavor separation and a clean, composed finish. Omni blends are roasted to perform across every brew method, while each Isolated Origin coffee is roasted specifically for espresso or for filter. Every coffee is roasted to order and ships within 2–3 business days.

Omni coffees are blends of beans from more than one origin, built for balance and versatility across brew methods. Isolated Origin coffees are single origin: one farm, one region, no blending. They're chosen for clarity and a distinct sense of place. If you want an everyday coffee that works in any brewer, start with Omni. If you want to taste what a specific farm and process can do, choose an Isolated Origin.

Each Isolated Origin coffee is roasted and dialed in for one brew method. Espresso coffees are developed to extract well under pressure and hold up in milk. Filter coffees are roasted to show clarity and brightness in pour over and drip. Omni blends are designed to work for both.

Omni blends are available on Subscribe & Save for 10% off every delivery. You can adjust, skip or cancel at any time. Separately, buying any three bags saves 15% automatically, with no code needed.

Yes. BIGFACE ships across the United States, with free shipping on orders over $75. Orders ship within 2–3 business days. International shipping is also available, and import duties or tariffs are paid by the recipient.

In August 2024, The New York Times reviewed BIGFACE in a taste test of celebrity coffee brands. BIGFACE has also been covered by CBS News, and its Miami café was featured by Sprudge. Collaborations include the BIGFACE × Fellow Espresso Series 1 and pop-up cafés with Square in San Francisco.

BIGFACE currently sells whole bean coffee only, roasted to order for the freshest cup.

Need Help With Something Else?

WE LOVE THE WORK.
YOU GET THE FUN PART.

Free shipping on orders over $75.